A statistic from E-marketer and Gartner<\/a> shows that by 2019, 33% of US internet users will use voice assistants. By 2020, more than 85% of customers interactions will be managed without a human and by<\/strong> 2021<\/strong>, 87% of US B2C marketers believe chatbots and virtual assistants will play a significant role in the marketing world<\/strong>.<\/span><\/i><\/p>\n Voice-based interfaces<\/strong> are also very convenient to a great number of users that cannot actually interact with touch devices for many different reasons. As we all know, technology evolves along with culture and you definitely want to keep up with these changes <\/span><\/i>while<\/span><\/i> satisfying your customers\u2019 needs, such as being reachable everywhere at any time, know<\/span><\/i>ing<\/span><\/i> their likes, and respond<\/span><\/i>ing<\/span><\/i> instantly to their requests.<\/span><\/i><\/p>\n The actual need for chatbots relies on two crucial factors<\/strong>:<\/span><\/i><\/p>\n <\/p>\n Here are some common reasons why people get UI wrong and cause a bot to fail<\/strong>:<\/span><\/i><\/p>\n *Source: chatbot.fall<\/span><\/i><\/p>\n Here is an example of a bot functioning improperly:<\/span><\/i><\/p>\n <\/p>\n <\/p>\n First, you want your interface to be delightful so that users can have a wonderful experience with your brand. There are many aspects you can touch and enhance with your bot. In this article we are going to deal with 3 huge opportunities:<\/span><\/i><\/p>\n Often these activities <\/span><\/i>will<\/span><\/i> overlap with each other if the bot is well designed.<\/span><\/i><\/p>\n Thanks to bots, you can move a potential client down to the conversion funnel and make them perform a purchase.<\/span><\/i><\/p>\n As for customer support bots, there are a lot of benefits you can get from them. On the business side, <\/span><\/i>they<\/span><\/i> are cost-effective, lower time to resolution, and let agency spare time while handling complex cases or dealing requests that users could be solving themselves through a simple search.<\/span><\/i><\/p>\n Moreover, automation can be available 24\/7 whereas physical customer support cannot. On the one hand, building a customer care bot will let you help your customer in many ways: from simple troubleshooting down to handling transaction information. This is if you design a well-structured, conversational workflow. A customer support bot can also help you with simple instructions requests.\u00a0<\/span><\/i><\/p>\n <\/p>\n Talking about transactions, a bot comes in handy if you\u2019re selling a complex product or service that needs to be understood before clients are prepared to buy it. You can guide people through what product really suits their needs by designing a good conversational interface. Here are some transaction related activities that a bot can help with:<\/span><\/i><\/p>\n <\/p>\n As for the third case, getting things done, you need to work consciously to obtain a rich interactive experience, which can let you increase engagement, enhance brand love, and give your customers new ways to interact with your brand.<\/span><\/i><\/p>\n Here are some examples of what kinds of activities you could use to engage your client:<\/span><\/i><\/p>\n <\/p>\n One platform that you can use to build a professional and well-designed chatbot is Dialogflow. It is a Google-owned developer of human-computer interaction technology based on natural language conversations. It has more than 450k developers and it is used in more than 150 countries all around the world.<\/span><\/i><\/p>\n How to get started with a chatbot:<\/span><\/i><\/p>\n Preparing a possible conversation is technically called \u201chappy path implementation\u201d, which is a way to describe the fact that you are making sure everything goes correctly while keeping the conversation with your users.<\/span><\/i><\/p>\n This is what the platform looks like:<\/span><\/i><\/p>\n <\/p>\n In the Intents section<\/strong> (which refers to what people really mean while saying something), you can add anything related to your business that a customer might ask you about. You only need to enter 10 to 20 \u201ctraining phrases\u201d, as Dialogflow calls them, to get great accuracy matching users\u2019 intent. This is because Dialogflow has tons of business data stored in the back end, thanks to which, it handles machine learning for you.<\/span><\/i><\/p>\n Here you are dealing with ambiguousness, so that if <\/span><\/i>any <\/span><\/i>information is missing, Dialogflow goes ahead with the conversation and follows up with the user asking for additional information.<\/span><\/i><\/p>\n The next part of the conversation that needs to be taken care of is the Response<\/strong>, where you instruct the bot on how to present contextual information to users. Most of the path that Dialogflow is following to create your conversation is pre-built. You get all the common ways of training phrases set up. In particular, Dialogflow counts with 30 different languages<\/strong> and their variations, such as American English, Australian English, and British English.<\/span><\/i><\/p>\n When you build your first bot, you don\u2019t want to bump into details but, don\u2019t be afraid to test it on users<\/strong> so you can see their reactions and get useful feedback from them \ud83d\ude42<\/span><\/i><\/p>\n When you want the bot to fulfill something from the back end of your database, you need to use <\/span><\/i>a<\/span><\/i> Dialogflow feature called Fulfillment<\/strong>, which is a way to proceed and send users specific information already stored in the system.<\/span><\/i><\/p>\n This was meant to be a first look at what Dialogflow has to offer in order to build a professional and well-designed chatbot. Thanks to Machine Learning<\/a>, you can get a powerful natural language understanding that is a key factor for your bot to be efficient and useful.<\/span><\/i><\/p>\n\n
Pitfalls You Want to Avoid While Building a Chatbot<\/i><\/b><\/h2>\n
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![\"Chatbot\"](\"http:\/\/52.31.238.78\/wp-content\/uploads\/2018\/04\/chatbot-dialogflow.jpg\")
<\/p>\nHow to Develop Your Bot Strategy<\/i><\/b><\/h2>\n
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![\"Help](\"http:\/\/52.31.238.78\/wp-content\/uploads\/2018\/04\/chatbot-dialogflow-help-customer-instantly.jpg\")
<\/span><\/i><\/p>\n![\"Make](\"http:\/\/52.31.238.78\/wp-content\/uploads\/2018\/04\/chatbot-dialogflow-make-transactions.jpg\")
<\/span><\/i><\/p>\n![\"Delight](\"http:\/\/52.31.238.78\/wp-content\/uploads\/2018\/04\/chatbot-dialogflow-deligth-customers.jpg\")
<\/span><\/i><\/p>\nDialogflow Comes into Play<\/i><\/b><\/h2>\n
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![\"Dialogflow](\"http:\/\/52.31.238.78\/wp-content\/uploads\/2018\/04\/chatbot-dialogflow-intents.jpg\")
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