{"id":327891,"date":"2023-04-29T10:00:39","date_gmt":"2023-04-29T08:00:39","guid":{"rendered":"https:\/\/www.t2o.com\/?p=327891"},"modified":"2025-06-20T13:03:56","modified_gmt":"2025-06-20T11:03:56","slug":"performance-max-il-futuro-delle-campagne-google-ads","status":"publish","type":"post","link":"https:\/\/www.t2o.com\/it\/webinar\/performance-max-il-futuro-delle-campagne-google-ads\/","title":{"rendered":"Performance Max (PMax): il futuro delle campagne Google Ads"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Il webinar &#8220;Performance Max: il futuro delle campagne Google Ads&#8221; affronta il tema dei cambiamenti connessi al <\/span><b>Machine Learning e allo Smart Bidding<\/b><span style=\"font-weight: 400\"> che permettono di rendere sempre pi\u00f9 automatizzare e produttive le campagne. In modo specifico, viene trattato nel dettaglio il funzionamento e le peculiarit\u00e0 connesse ad una nuova tipologia di campagna presentata di recente da Google: la <\/span><b>Performance Max<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">La P. Max \u00e8 un tipo di campagna che Google ha introdotto per massimizzare le prestazioni su tutta l\u2019inventory di Google e che ha assorbito le funzionalit\u00e0 delle campagne Smart Shopping e delle Local Campaign ormai deprecate. Punto di forza \u00e8 la possibilit\u00e0 di ottimizzare le performance grazie all\u2019utilizzo di una serie di indicatori di pubblico che permettono di intercettare un traffico qualificato e di <\/span><b>incrementare potenzialmente le conversioni fino al 12%<\/b><span style=\"font-weight: 400\"> in pi\u00f9 rispetto alle campagne tradizionali nonch\u00e9 <\/span><b>migliorando il ROAS complessivo<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">L\u2019ultima parte del webinar \u00e8 stata dedicata alle Q&amp;A che hanno permesso di approfondire alcuni aspetti relativi a come integrare e testare la P.Max nella propria strategia paid, su quando e come migrare le campagne da Smart Shopping a Performance Max e sull&#8217;uso e\/o esclusione delle keywords di brand all\u2019interno della campagna nonch\u00e9 tutte le possibili ottimizzazioni da poter implementare per poter generare delle performance positive.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Per scoprire ulteriori dettagli sulla P.Max, consigliamo di vedere il nostro webinar.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/fCz7QvIdC0g\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Hai bisogno di aiuto o una consulenza per un progetto di comunicazione a 360\u00b0? <\/span><a href=\"https:\/\/www.t2o.com\/it\/contattaci\/\"><b>Contatta<\/b><\/a><b> t2\u00f3<\/b> <b>Italia<\/b><span style=\"font-weight: 400\"> per avere maggiori informazioni.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il webinar &#8220;Performance Max: il futuro delle campagne Google Ads&#8221; affronta il tema dei cambiamenti connessi al Machine Learning e allo Smart Bidding che permettono di&#8230;<\/p>\n","protected":false},"author":157,"featured_media":328033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1340,1370],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - 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