{"id":358825,"date":"2024-04-16T10:44:18","date_gmt":"2024-04-16T08:44:18","guid":{"rendered":"https:\/\/www.t2o.com\/?p=358825"},"modified":"2025-06-17T14:50:50","modified_gmt":"2025-06-17T12:50:50","slug":"white-paper-sge-search-generative-experience","status":"publish","type":"post","link":"https:\/\/www.t2o.com\/it\/whitepaper\/white-paper-sge-search-generative-experience\/","title":{"rendered":"White paper: \u200bSearch Generative Experience. Un nuovo modo di cercare in un mondo multisearch"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n

L’intelligenza artificiale generativa<\/b>, attraverso OpenAI e il suo famoso ChatGPT, \u00e8 stata lanciata nel 2022 e ha cambiato molti aspetti della nostra societ\u00e0, sia nel mondo del lavoro che, tra gli altri, in quello dell’istruzione.<\/p>\n

Il suo arrivo non ha avuto un impatto esclusivamente su di noi come individui. Grandi multinazionali e imprese sono state costrette ad accelerare o a cambiare la direzione dei loro progetti, o addirittura la visione della loro azienda e la loro strategia SEO.<\/p>\n

Possiamo dire che Google \u00e8 una di queste aziende. OpenAI, <\/b>infatti, ha spinto <\/b>Google<\/b> ad accelerare cambiamenti <\/b>che probabilmente non erano in calendario per il 2024, tanto meno per il 2023. Il primo di questi \u00e8 stato il rilascio di <\/b>Bard<\/b>, un concorrente diretto di ChatGPT, ma anche l’integrazione dei cambiamenti al centro della sua attivit\u00e0, il famoso motore di ricerca di Google.<\/div>\n
<\/div>\n

Google stessa lo ha presentato nel maggio 2023 come una rivoluzione per l’utente. Ma che impatto avr\u00e0 sui brand e come trasformer\u00e0 il canale organico del motore di ricerca?<\/b><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_raw_html]JTNDc2NyaXB0JTIwY2hhcnNldCUzRCUyMnV0Zi04JTIyJTIwdHlwZSUzRCUyMnRleHQlMkZqYXZhc2NyaXB0JTIyJTIwc3JjJTNEJTIyJTJGJTJGanMtZXUxLmhzZm9ybXMubmV0JTJGZm9ybXMlMkZlbWJlZCUyRnYyLmpzJTIyJTNFJTNDJTJGc2NyaXB0JTNFJTBBJTNDc2NyaXB0JTNFJTBBJTIwJTIwaGJzcHQuZm9ybXMuY3JlYXRlJTI4JTdCJTBBJTIwJTIwJTIwJTIwcmVnaW9uJTNBJTIwJTIyZXUxJTIyJTJDJTBBJTIwJTIwJTIwJTIwcG9ydGFsSWQlM0ElMjAlMjIyNjY1NzE5NiUyMiUyQyUwQSUyMCUyMCUyMCUyMGZvcm1JZCUzQSUyMCUyMmQ2NDFhNmJkLTExYzEtNDI0YS1iYzQ5LTczY2JlOGMyMmVlOSUyMiUwQSUyMCUyMCU3RCUyOSUzQiUwQSUzQyUyRnNjcmlwdCUzRQ==[\/vc_raw_html][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] L’intelligenza…<\/p>\n","protected":false},"author":157,"featured_media":358827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1343,1382],"tags":[],"acf":[],"yoast_head":"\nWhite paper: \u200bSearch Generative Experience. 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