{"id":363614,"date":"2024-05-15T13:02:28","date_gmt":"2024-05-15T11:02:28","guid":{"rendered":"https:\/\/www.t2o.com\/?p=363614"},"modified":"2025-06-17T14:45:34","modified_gmt":"2025-06-17T12:45:34","slug":"innovazione-e-commerce-al-netcomm-forum-2024-t2o-italia-in-prima-linea","status":"publish","type":"post","link":"https:\/\/www.t2o.com\/it\/news\/innovazione-e-commerce-al-netcomm-forum-2024-t2o-italia-in-prima-linea\/","title":{"rendered":"Innovazione e-commerce al Netcomm Forum 2024: t2\u00f3 Italia in prima linea"},"content":{"rendered":"<p><i><span style=\"font-weight: 400\">Esplorando le nuove frontiere di Marketing Mix Model e Intelligenza Artificiale, t2\u00f3 Italia catalizza l&#8217;attenzione con il suo workshop<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Tra i protagonisti dell\u2019edizione 2024 del <\/span><b>Netcomm Forum<\/b><span style=\"font-weight: 400\">, evento di riferimento in Italia sui temi e-commerce, digital retail e business innovation, <\/span><b>t2\u00f3 Italia<\/b><span style=\"font-weight: 400\"> ha portato il suo contributo con un<\/span> <span style=\"font-weight: 400\">workshop molto apprezzato, sull\u2019<\/span><b>utilizzo del Marketing Mix Model e dell&#8217;Intelligenza Artificiale <\/b><span style=\"font-weight: 400\">per ottimizzare le performance degli shop online.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Un <\/span><b>workshop<\/b><span style=\"font-weight: 400\"> con la partecipazione di oltre 150 delegati, che \u00e8 risultato di forte richiamo non solo per i contenuti di grande tendenza e interesse, ma anche per l\u2019<\/span><b>approccio hands-on<\/b><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Cristian D&#8217;Abrosca, Head of Innovation di t2\u00f3 Italia<\/b><span style=\"font-weight: 400\">, ha inaugurato la sessione con una <\/span><b>case history di grande impatto riguardante<\/b> <b>Boscolo Viaggi<\/b><span style=\"font-weight: 400\">, leader nel settore turistico. Insieme a <\/span><b>Giancarlo Camoirano, Digital Marketing Manager del brand<\/b><span style=\"font-weight: 400\">, hanno condiviso l\u2019esperienza con Marketing Mix Modeling e AI e dimostrato come queste possano rivoluzionare le strategie e campagne di marketing, migliorando il ROI e l\u2019esperienza del cliente.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Nella seconda parte del workshop, <\/span><b>Paolo Manenti, Creative Director di t2\u00f3 Italia, ha presentato \u201cSofIA\u201d, uno strumento innovativo di t2\u00f3 Group<\/b><span style=\"font-weight: 400\">. SofIA unisce l\u2019AI generativa a soluzioni tecnologiche proprietarie, diventando un vero e proprio \u201claboratorio creativo\u201d capace di creare contenuti sintetici, dalle immagini ai testi, fino all\u2019analisi dettagliata dei dati.<\/span><\/p>\n<p><b>Il focus centrale del messaggio di t2\u00f3 Italia \u00e8 stato l&#8217;importanza cruciale dell&#8217;integrazione umana nell&#8217;AI<\/b><span style=\"font-weight: 400\">. Anche riguardo all\u2019Intelligenza Artificiale, infatti, <\/span><i><span style=\"font-weight: 400\">&#8220;Data driven, Human inspired&#8221;<\/span><\/i><span style=\"font-weight: 400\"> si conferma la visione e il \u201cmantra\u201d del Gruppo t2\u00f3, sottolineando come, nonostante l&#8217;avanzamento tecnologico, l&#8217;elemento umano rimanga indispensabile per guidare e ispirare l&#8217;innovazione.<\/span><\/p>\n<p><b>Cristina Ughes, la nuova Managing Director di t2\u00f3 Italia<\/b><span style=\"font-weight: 400\">, ha condiviso il suo entusiasmo: &#8220;Ho avuto il piacere di introdurre i colleghi e il cliente speaker al nostro workshop e di ascoltare il caso emblematico di Boscolo Viaggi, che dimostra con semplicit\u00e0 e chiarezza come <\/span><b>l\u2019impiego di Marketing Mix Model e AI possa tradursi in vantaggi competitivi significativi.<\/b><span style=\"font-weight: 400\"> \u00c8 stato stimolante vedere una sala gremita e cos\u00ec coinvolta, un segnale chiaro dell&#8217;importanza e dell&#8217;impatto di queste tecnologie avanzate.&#8221;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esplorando le nuove frontiere di Marketing Mix Model e Intelligenza Artificiale, t2\u00f3 Italia catalizza l&#8217;attenzione con il suo workshop &nbsp; Tra i protagonisti dell\u2019edizione 2024 del&#8230;<\/p>\n","protected":false},"author":157,"featured_media":363615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1340],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Innovazione e-commerce al Netcomm Forum 2024: t2\u00f3 Italia in prima linea - t2\u00f3<\/title>\n<meta name=\"description\" content=\"Innovazione e-commerce al Netcomm Forum 2024: t2\u00f3 Italia in prima linea con Boscolo Viaggi\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.t2o.com\/it\/news\/innovazione-e-commerce-al-netcomm-forum-2024-t2o-italia-in-prima-linea\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovazione e-commerce al Netcomm Forum 2024: t2\u00f3 Italia in prima linea - t2\u00f3\" \/>\n<meta property=\"og:description\" content=\"Innovazione e-commerce al Netcomm Forum 2024: t2\u00f3 Italia in prima linea con Boscolo Viaggi\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.t2o.com\/it\/news\/innovazione-e-commerce-al-netcomm-forum-2024-t2o-italia-in-prima-linea\/\" \/>\n<meta property=\"og:site_name\" content=\"t2\u00f3\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-15T11:02:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-17T12:45:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.t2o.com\/wp-content\/uploads\/2024\/05\/01_.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"t2oit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"t2oit\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.t2o.com\/it\/news\/innovazione-e-commerce-al-netcomm-forum-2024-t2o-italia-in-prima-linea\/\",\"url\":\"https:\/\/www.t2o.com\/it\/news\/innovazione-e-commerce-al-netcomm-forum-2024-t2o-italia-in-prima-linea\/\",\"name\":\"Innovazione e-commerce al Netcomm Forum 2024: t2\u00f3 Italia in prima linea - t2\u00f3\",\"isPartOf\":{\"@id\":\"https:\/\/www.t2o.com\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.t2o.com\/it\/news\/innovazione-e-commerce-al-netcomm-forum-2024-t2o-italia-in-prima-linea\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.t2o.com\/it\/news\/innovazione-e-commerce-al-netcomm-forum-2024-t2o-italia-in-prima-linea\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.t2o.com\/wp-content\/uploads\/2024\/05\/01_.jpg\",\"datePublished\":\"2024-05-15T11:02:28+00:00\",\"dateModified\":\"2025-06-17T12:45:34+00:00\",\"author\":{\"@id\":\"https:\/\/www.t2o.com\/it\/#\/schema\/person\/5663f101837e22f53842e782a1cc1a41\"},\"description\":\"Innovazione e-commerce al Netcomm Forum 2024: t2\u00f3 Italia in prima linea con Boscolo Viaggi\",\"breadcrumb\":{\"@id\":\"https:\/\/www.t2o.com\/it\/news\/innovazione-e-commerce-al-netcomm-forum-2024-t2o-italia-in-prima-linea\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.t2o.com\/it\/news\/innovazione-e-commerce-al-netcomm-forum-2024-t2o-italia-in-prima-linea\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.t2o.com\/it\/news\/innovazione-e-commerce-al-netcomm-forum-2024-t2o-italia-in-prima-linea\/#primaryimage\",\"url\":\"https:\/\/www.t2o.com\/wp-content\/uploads\/2024\/05\/01_.jpg\",\"contentUrl\":\"https:\/\/www.t2o.com\/wp-content\/uploads\/2024\/05\/01_.jpg\",\"width\":2000,\"height\":700},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.t2o.com\/it\/news\/innovazione-e-commerce-al-netcomm-forum-2024-t2o-italia-in-prima-linea\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.t2o.com\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Innovazione e-commerce al Netcomm Forum 2024: t2\u00f3 Italia in prima linea\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.t2o.com\/it\/#website\",\"url\":\"https:\/\/www.t2o.com\/it\/\",\"name\":\"t2\u00f3\",\"description\":\"t2\u00f3 es una consultora de Marketing, Ventas y Estrategia Digital\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.t2o.com\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.t2o.com\/it\/#\/schema\/person\/5663f101837e22f53842e782a1cc1a41\",\"name\":\"t2oit\",\"url\":\"https:\/\/www.t2o.com\/it\/author\/t2oit\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Innovazione e-commerce al Netcomm Forum 2024: t2\u00f3 Italia in prima linea - t2\u00f3","description":"Innovazione e-commerce al Netcomm Forum 2024: t2\u00f3 Italia in prima linea con Boscolo Viaggi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.t2o.com\/it\/news\/innovazione-e-commerce-al-netcomm-forum-2024-t2o-italia-in-prima-linea\/","og_locale":"it_IT","og_type":"article","og_title":"Innovazione e-commerce al Netcomm Forum 2024: t2\u00f3 Italia in prima linea - t2\u00f3","og_description":"Innovazione e-commerce al Netcomm Forum 2024: t2\u00f3 Italia in prima linea con Boscolo Viaggi","og_url":"https:\/\/www.t2o.com\/it\/news\/innovazione-e-commerce-al-netcomm-forum-2024-t2o-italia-in-prima-linea\/","og_site_name":"t2\u00f3","article_published_time":"2024-05-15T11:02:28+00:00","article_modified_time":"2025-06-17T12:45:34+00:00","og_image":[{"width":2000,"height":700,"url":"https:\/\/www.t2o.com\/wp-content\/uploads\/2024\/05\/01_.jpg","type":"image\/jpeg"}],"author":"t2oit","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"t2oit","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.t2o.com\/it\/news\/innovazione-e-commerce-al-netcomm-forum-2024-t2o-italia-in-prima-linea\/","url":"https:\/\/www.t2o.com\/it\/news\/innovazione-e-commerce-al-netcomm-forum-2024-t2o-italia-in-prima-linea\/","name":"Innovazione e-commerce al Netcomm Forum 2024: t2\u00f3 Italia in prima linea - t2\u00f3","isPartOf":{"@id":"https:\/\/www.t2o.com\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.t2o.com\/it\/news\/innovazione-e-commerce-al-netcomm-forum-2024-t2o-italia-in-prima-linea\/#primaryimage"},"image":{"@id":"https:\/\/www.t2o.com\/it\/news\/innovazione-e-commerce-al-netcomm-forum-2024-t2o-italia-in-prima-linea\/#primaryimage"},"thumbnailUrl":"https:\/\/www.t2o.com\/wp-content\/uploads\/2024\/05\/01_.jpg","datePublished":"2024-05-15T11:02:28+00:00","dateModified":"2025-06-17T12:45:34+00:00","author":{"@id":"https:\/\/www.t2o.com\/it\/#\/schema\/person\/5663f101837e22f53842e782a1cc1a41"},"description":"Innovazione e-commerce al Netcomm Forum 2024: t2\u00f3 Italia in prima linea con Boscolo Viaggi","breadcrumb":{"@id":"https:\/\/www.t2o.com\/it\/news\/innovazione-e-commerce-al-netcomm-forum-2024-t2o-italia-in-prima-linea\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.t2o.com\/it\/news\/innovazione-e-commerce-al-netcomm-forum-2024-t2o-italia-in-prima-linea\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.t2o.com\/it\/news\/innovazione-e-commerce-al-netcomm-forum-2024-t2o-italia-in-prima-linea\/#primaryimage","url":"https:\/\/www.t2o.com\/wp-content\/uploads\/2024\/05\/01_.jpg","contentUrl":"https:\/\/www.t2o.com\/wp-content\/uploads\/2024\/05\/01_.jpg","width":2000,"height":700},{"@type":"BreadcrumbList","@id":"https:\/\/www.t2o.com\/it\/news\/innovazione-e-commerce-al-netcomm-forum-2024-t2o-italia-in-prima-linea\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.t2o.com\/it\/"},{"@type":"ListItem","position":2,"name":"Innovazione e-commerce al Netcomm Forum 2024: t2\u00f3 Italia in prima linea"}]},{"@type":"WebSite","@id":"https:\/\/www.t2o.com\/it\/#website","url":"https:\/\/www.t2o.com\/it\/","name":"t2\u00f3","description":"t2\u00f3 es una consultora de Marketing, Ventas y Estrategia Digital","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.t2o.com\/it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/www.t2o.com\/it\/#\/schema\/person\/5663f101837e22f53842e782a1cc1a41","name":"t2oit","url":"https:\/\/www.t2o.com\/it\/author\/t2oit\/"}]}},"_links":{"self":[{"href":"https:\/\/www.t2o.com\/it\/wp-json\/wp\/v2\/posts\/363614"}],"collection":[{"href":"https:\/\/www.t2o.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.t2o.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.t2o.com\/it\/wp-json\/wp\/v2\/users\/157"}],"replies":[{"embeddable":true,"href":"https:\/\/www.t2o.com\/it\/wp-json\/wp\/v2\/comments?post=363614"}],"version-history":[{"count":1,"href":"https:\/\/www.t2o.com\/it\/wp-json\/wp\/v2\/posts\/363614\/revisions"}],"predecessor-version":[{"id":363618,"href":"https:\/\/www.t2o.com\/it\/wp-json\/wp\/v2\/posts\/363614\/revisions\/363618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.t2o.com\/it\/wp-json\/wp\/v2\/media\/363615"}],"wp:attachment":[{"href":"https:\/\/www.t2o.com\/it\/wp-json\/wp\/v2\/media?parent=363614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.t2o.com\/it\/wp-json\/wp\/v2\/categories?post=363614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.t2o.com\/it\/wp-json\/wp\/v2\/tags?post=363614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}