{"id":422649,"date":"2025-11-06T12:19:09","date_gmt":"2025-11-06T10:19:09","guid":{"rendered":"https:\/\/www.t2o.com\/?p=422649"},"modified":"2025-12-18T12:19:23","modified_gmt":"2025-12-18T10:19:23","slug":"t2o-italia-a-intersections-2025-con-il-workshop-larte-della-guerra-dei-dati-strategie-predittive-per-conquistare-clienti","status":"publish","type":"post","link":"https:\/\/www.t2o.com\/it\/news\/t2o-italia-a-intersections-2025-con-il-workshop-larte-della-guerra-dei-dati-strategie-predittive-per-conquistare-clienti\/","title":{"rendered":"t2\u00f3 Italia a Intersections 2025 con il workshop \u201cL\u2019arte della guerra (dei dati): strategie predittive per conquistare clienti\u201d"},"content":{"rendered":"<p><b>Milano, 30 ottobre 2025<\/b><span style=\"font-weight: 400\"> \u2013 In un\u2019epoca in cui i dati sembrano infiniti ma spesso si disperdono in mille direzioni, la vera battaglia del marketing moderno si gioca sulla capacit\u00e0 di <\/span><b>trasformarli in alleati strategici<\/b><span style=\"font-weight: 400\">.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">\u00c8 da questa visione che nasce il workshop di <\/span><b>t2\u00f3 Italia<\/b><span style=\"font-weight: 400\">, tenutosi il <\/span><b>5 novembre a <\/b><span style=\"font-weight: 400\">\u00a0<\/span><b>Intersections 2025, intitolato<\/b><span style=\"font-weight: 400\">: <\/span><b>\u201cL\u2019arte della guerra (dei dati): strategie predittive per conquistare clienti\u201d.<\/b><\/p>\n<p><span style=\"font-weight: 400\">Un titolo evocativo per raccontare una rivoluzione concreta: <\/span><b>dati che non descrivono solo il passato, ma anticipano il futuro<\/b><span style=\"font-weight: 400\">.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Nel workshop, t2\u00f3 Italia ha mostrato come, <\/span><b>centralizzando le informazioni di marketing online e offline in BigQuery<\/b><span style=\"font-weight: 400\">, sia stato possibile creare un <\/span><b>modello di intelligenza artificiale capace di prevedere quali lead diventeranno clienti reali<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><b>Il risultato?<\/b><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Un marketing che <\/span><b>non insegue pi\u00f9 le persone<\/b><span style=\"font-weight: 400\">, ma <\/span><b>le intercetta nel momento giusto<\/b><span style=\"font-weight: 400\">, ottimizzando in tempo reale le campagne su <\/span><b>Google e Meta<\/b><span style=\"font-weight: 400\"> e <\/span><b>massimizzando il ritorno sugli investimenti<\/b><span style=\"font-weight: 400\">.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Una strategia in cui la potenza dei dati incontra la precisione dell\u2019AI, e dove <\/span><b>l\u2019intuizione umana<\/b><span style=\"font-weight: 400\"> rimane la bussola per interpretare i segnali e guidare le scelte.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Con questa partecipazione, <\/span><b>t2\u00f3 Italia<\/b><span style=\"font-weight: 400\"> porta sul palco di Intersections un caso concreto di <\/span><b>marketing predittivo<\/b><span style=\"font-weight: 400\">, in cui tecnologia, creativit\u00e0 e analisi si fondono per riscrivere le regole dell\u2019engagement e della performance.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Richiedi <a href=\"http:\/\/youtube.com\/watch?v=vxr5UNY0KgY\" target=\"_blank\" rel=\"noopener\">QUI<\/a><\/span><span style=\"font-weight: 400\">\u00a0la registrazione del workshop.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Milano, 30 ottobre 2025 \u2013 In un\u2019epoca in cui i dati sembrano infiniti ma spesso si disperdono in mille direzioni, la vera battaglia del marketing moderno&#8230;<\/p>\n","protected":false},"author":157,"featured_media":422650,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1340],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - 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