{"id":423962,"date":"2026-03-11T11:14:03","date_gmt":"2026-03-11T09:14:03","guid":{"rendered":"https:\/\/www.t2o.com\/?p=423962"},"modified":"2026-03-11T11:14:03","modified_gmt":"2026-03-11T09:14:03","slug":"social-group-direct-marketing-t2o-italia-presenta-un-nuovo-servizio-di-direct-marketing","status":"publish","type":"post","link":"https:\/\/www.t2o.com\/it\/news\/social-group-direct-marketing-t2o-italia-presenta-un-nuovo-servizio-di-direct-marketing\/","title":{"rendered":"Social Group Direct Marketing: t2\u00f3 Italia presenta un nuovo servizio di direct marketing"},"content":{"rendered":"<p><i><span style=\"font-weight: 400\">Il servizio sfrutta gruppi tematici su Telegram, WhatsApp e Facebook per garantire il 100% di visibilit\u00e0. Case study: Giordano Vini genera 122 vendite raggiungendo 1.7M di utenti.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">t2\u00f3 Italia, agenzia di performance marketing parte del gruppo internazionale t2\u00f3 ONE, lancia ufficialmente <\/span><b>Social Group Direct Marketing<\/b><span style=\"font-weight: 400\">, un servizio che ridefinisce le logiche del direct marketing superando i limiti dell&#8217;email e delle paid social campaign.<\/span><\/p>\n<p><b>Il contesto:<\/b><span style=\"font-weight: 400\"> l&#8217;email marketing affronta problemi crescenti di deliverability e normative privacy sempre pi\u00f9 stringenti. Le paid social campaign registrano costi in aumento e raggiungono utenti in feed personali ormai saturi di advertising.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Parallelamente, <\/span><b>una rivoluzione silenziosa sta accadendo nelle community digitali:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>1,8 miliardi di persone<\/b><span style=\"font-weight: 400\"> (58% utenti Facebook) utilizzano attivamente Facebook Groups<\/span><\/li>\n<li style=\"font-weight: 400\"><b>1,4 miliardi<\/b><span style=\"font-weight: 400\"> (70% utenti WhatsApp) partecipano a gruppi WhatsApp<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Oltre il 60%<\/b><span style=\"font-weight: 400\"> degli utenti Telegram segue canali tematici<\/span><\/li>\n<\/ul>\n<p><b>&#8220;I gruppi tematici offrono vantaggi competitivi decisivi,&#8221; dichiara Alessandro Scartezzini, CIO di t2\u00f3 Italia. &#8220;Visibilit\u00e0 del 100% senza algoritmi o filtri spam, utenti aggregati spontaneamente per interesse, engagement fino a 10 volte superiore. Abbiamo costruito partnership con gli amministratori dei gruppi pi\u00f9 numerosi e qualificati in 14 categorie Nielsen.&#8221;<\/b><\/p>\n<p><b>I risultati confermano il potenziale del canale:<\/b><\/p>\n<p><b>Case study Giordano Vini <\/b><span style=\"font-weight: 400\">(settore wine, Black Friday): Il brand aveva necessit\u00e0 di promuovere una selezione esclusiva di vini durante il Black Friday. L&#8217;email marketing mostrava limiti di deliverability, le paid social avevano costi incompatibili con i margini del prodotto.<\/span><\/p>\n<p><span style=\"font-weight: 400\">t2\u00f3 Italia ha sviluppato una strategia basata su Social Group Direct Marketing utilizzando gruppi tematici su Telegram.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Risultati: 122 vendite, 1.7 milioni di utenti raggiunti, 8.041 click tracciati, ROI positivo.<\/span><\/p>\n<p><span style=\"font-weight: 400\">I pilastri del servizio:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Zero friction normativo: iscrizioni spontanee eliminano problemi GDPR<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Visibilit\u00e0 garantita: nessun filtro anti-spam riduce la reach<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Targeting preciso: gruppi tematici con interessi verificati<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Engagement elevato: tassi superiori ai canali tradizionali<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tracciamento completo: UTM, pixel di conversione, reportistica dettagliata<\/span><\/li>\n<\/ol>\n<p><b>Il servizio copre 14 categorie merceologiche: auto e moto, bricolage, casa e arredamento, cura della persona, food &amp; beverage, formazione, giardinaggio, moda, salute e benessere, servizi digitali, shopping, sport, tecnologia, viaggi.<\/b><\/p>\n<p><b>&#8220;Il caso Giordano Vini dimostra che questo \u00e8 un canale di performance marketing misurabile e scalabile,&#8221;<\/b><span style=\"font-weight: 400\"> aggiunge <\/span><b>Andrea Colombo, Senior SEO Manager<\/b><span style=\"font-weight: 400\">. <\/span><b>&#8220;Abbiamo mappato oltre 200 gruppi, identificato i formati pi\u00f9 performanti. \u00c8 prevedibile come le paid ads, ma con costi inferiori.&#8221;<\/b><\/p>\n<p><span style=\"font-weight: 400\">Guarda la <a href=\"https:\/\/youtu.be\/CXO2xaZYGek\" target=\"_blank\" rel=\"noopener\">registrazione del webinar<\/a> e chiedici maggiori informazioni <a href=\"https:\/\/www.t2o.com\/it\/contattaci\/\" target=\"_blank\" rel=\"noopener\">qui<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il servizio sfrutta gruppi tematici su Telegram, WhatsApp e Facebook per garantire il 100% di visibilit\u00e0. Case study: Giordano Vini genera 122 vendite raggiungendo 1.7M di&#8230;<\/p>\n","protected":false},"author":157,"featured_media":424078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1340],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Group Direct Marketing: t2\u00f3 Italia presenta un nuovo servizio di direct marketing - t2\u00f3<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.t2o.com\/it\/news\/social-group-direct-marketing-t2o-italia-presenta-un-nuovo-servizio-di-direct-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Group Direct Marketing: t2\u00f3 Italia presenta un nuovo servizio di direct marketing - t2\u00f3\" \/>\n<meta property=\"og:description\" content=\"Il servizio sfrutta gruppi tematici su Telegram, WhatsApp e Facebook per garantire il 100% di visibilit\u00e0. Case study: Giordano Vini genera 122 vendite raggiungendo 1.7M di...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.t2o.com\/it\/news\/social-group-direct-marketing-t2o-italia-presenta-un-nuovo-servizio-di-direct-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"t2\u00f3\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-11T09:14:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.t2o.com\/wp-content\/uploads\/2026\/03\/webinar_sito.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"538\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"t2oit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"t2oit\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.t2o.com\/it\/news\/social-group-direct-marketing-t2o-italia-presenta-un-nuovo-servizio-di-direct-marketing\/\",\"url\":\"https:\/\/www.t2o.com\/it\/news\/social-group-direct-marketing-t2o-italia-presenta-un-nuovo-servizio-di-direct-marketing\/\",\"name\":\"Social Group Direct Marketing: t2\u00f3 Italia presenta un nuovo servizio di direct marketing - t2\u00f3\",\"isPartOf\":{\"@id\":\"https:\/\/www.t2o.com\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.t2o.com\/it\/news\/social-group-direct-marketing-t2o-italia-presenta-un-nuovo-servizio-di-direct-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.t2o.com\/it\/news\/social-group-direct-marketing-t2o-italia-presenta-un-nuovo-servizio-di-direct-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.t2o.com\/wp-content\/uploads\/2026\/03\/webinar_sito.jpg\",\"datePublished\":\"2026-03-11T09:14:03+00:00\",\"dateModified\":\"2026-03-11T09:14:03+00:00\",\"author\":{\"@id\":\"https:\/\/www.t2o.com\/it\/#\/schema\/person\/5663f101837e22f53842e782a1cc1a41\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.t2o.com\/it\/news\/social-group-direct-marketing-t2o-italia-presenta-un-nuovo-servizio-di-direct-marketing\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.t2o.com\/it\/news\/social-group-direct-marketing-t2o-italia-presenta-un-nuovo-servizio-di-direct-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.t2o.com\/it\/news\/social-group-direct-marketing-t2o-italia-presenta-un-nuovo-servizio-di-direct-marketing\/#primaryimage\",\"url\":\"https:\/\/www.t2o.com\/wp-content\/uploads\/2026\/03\/webinar_sito.jpg\",\"contentUrl\":\"https:\/\/www.t2o.com\/wp-content\/uploads\/2026\/03\/webinar_sito.jpg\",\"width\":1536,\"height\":538},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.t2o.com\/it\/news\/social-group-direct-marketing-t2o-italia-presenta-un-nuovo-servizio-di-direct-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.t2o.com\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Group Direct Marketing: t2\u00f3 Italia presenta un nuovo servizio di direct marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.t2o.com\/it\/#website\",\"url\":\"https:\/\/www.t2o.com\/it\/\",\"name\":\"t2\u00f3\",\"description\":\"t2\u00f3 es una consultora de Marketing, Ventas y Estrategia Digital\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.t2o.com\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.t2o.com\/it\/#\/schema\/person\/5663f101837e22f53842e782a1cc1a41\",\"name\":\"t2oit\",\"url\":\"https:\/\/www.t2o.com\/it\/author\/t2oit\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Group Direct Marketing: t2\u00f3 Italia presenta un nuovo servizio di direct marketing - t2\u00f3","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.t2o.com\/it\/news\/social-group-direct-marketing-t2o-italia-presenta-un-nuovo-servizio-di-direct-marketing\/","og_locale":"it_IT","og_type":"article","og_title":"Social Group Direct Marketing: t2\u00f3 Italia presenta un nuovo servizio di direct marketing - t2\u00f3","og_description":"Il servizio sfrutta gruppi tematici su Telegram, WhatsApp e Facebook per garantire il 100% di visibilit\u00e0. Case study: Giordano Vini genera 122 vendite raggiungendo 1.7M di...","og_url":"https:\/\/www.t2o.com\/it\/news\/social-group-direct-marketing-t2o-italia-presenta-un-nuovo-servizio-di-direct-marketing\/","og_site_name":"t2\u00f3","article_published_time":"2026-03-11T09:14:03+00:00","og_image":[{"width":1536,"height":538,"url":"https:\/\/www.t2o.com\/wp-content\/uploads\/2026\/03\/webinar_sito.jpg","type":"image\/jpeg"}],"author":"t2oit","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"t2oit","Tempo di lettura stimato":"3 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.t2o.com\/it\/news\/social-group-direct-marketing-t2o-italia-presenta-un-nuovo-servizio-di-direct-marketing\/","url":"https:\/\/www.t2o.com\/it\/news\/social-group-direct-marketing-t2o-italia-presenta-un-nuovo-servizio-di-direct-marketing\/","name":"Social Group Direct Marketing: t2\u00f3 Italia presenta un nuovo servizio di direct marketing - t2\u00f3","isPartOf":{"@id":"https:\/\/www.t2o.com\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.t2o.com\/it\/news\/social-group-direct-marketing-t2o-italia-presenta-un-nuovo-servizio-di-direct-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.t2o.com\/it\/news\/social-group-direct-marketing-t2o-italia-presenta-un-nuovo-servizio-di-direct-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.t2o.com\/wp-content\/uploads\/2026\/03\/webinar_sito.jpg","datePublished":"2026-03-11T09:14:03+00:00","dateModified":"2026-03-11T09:14:03+00:00","author":{"@id":"https:\/\/www.t2o.com\/it\/#\/schema\/person\/5663f101837e22f53842e782a1cc1a41"},"breadcrumb":{"@id":"https:\/\/www.t2o.com\/it\/news\/social-group-direct-marketing-t2o-italia-presenta-un-nuovo-servizio-di-direct-marketing\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.t2o.com\/it\/news\/social-group-direct-marketing-t2o-italia-presenta-un-nuovo-servizio-di-direct-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.t2o.com\/it\/news\/social-group-direct-marketing-t2o-italia-presenta-un-nuovo-servizio-di-direct-marketing\/#primaryimage","url":"https:\/\/www.t2o.com\/wp-content\/uploads\/2026\/03\/webinar_sito.jpg","contentUrl":"https:\/\/www.t2o.com\/wp-content\/uploads\/2026\/03\/webinar_sito.jpg","width":1536,"height":538},{"@type":"BreadcrumbList","@id":"https:\/\/www.t2o.com\/it\/news\/social-group-direct-marketing-t2o-italia-presenta-un-nuovo-servizio-di-direct-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.t2o.com\/it\/"},{"@type":"ListItem","position":2,"name":"Social Group Direct Marketing: t2\u00f3 Italia presenta un nuovo servizio di direct marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.t2o.com\/it\/#website","url":"https:\/\/www.t2o.com\/it\/","name":"t2\u00f3","description":"t2\u00f3 es una consultora de Marketing, Ventas y Estrategia Digital","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.t2o.com\/it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/www.t2o.com\/it\/#\/schema\/person\/5663f101837e22f53842e782a1cc1a41","name":"t2oit","url":"https:\/\/www.t2o.com\/it\/author\/t2oit\/"}]}},"_links":{"self":[{"href":"https:\/\/www.t2o.com\/it\/wp-json\/wp\/v2\/posts\/423962"}],"collection":[{"href":"https:\/\/www.t2o.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.t2o.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.t2o.com\/it\/wp-json\/wp\/v2\/users\/157"}],"replies":[{"embeddable":true,"href":"https:\/\/www.t2o.com\/it\/wp-json\/wp\/v2\/comments?post=423962"}],"version-history":[{"count":1,"href":"https:\/\/www.t2o.com\/it\/wp-json\/wp\/v2\/posts\/423962\/revisions"}],"predecessor-version":[{"id":423963,"href":"https:\/\/www.t2o.com\/it\/wp-json\/wp\/v2\/posts\/423962\/revisions\/423963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.t2o.com\/it\/wp-json\/wp\/v2\/media\/424078"}],"wp:attachment":[{"href":"https:\/\/www.t2o.com\/it\/wp-json\/wp\/v2\/media?parent=423962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.t2o.com\/it\/wp-json\/wp\/v2\/categories?post=423962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.t2o.com\/it\/wp-json\/wp\/v2\/tags?post=423962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}