• Paid Media
  • Social Media
Only YOU Hotels (part of Palladium Hotel Group) is a reference of innovation in the urban sector, a brand that was born with the intention of offering a luxury hotel experience in line with the expectations of the most cosmopolitan travelers. The concept of Only YOU was created in 2013 and currently focuses mainly on the domestic market.

Only YOU Hotels transmitted us the need to achieve 4 objectives for the brand:

  1. Differential positioning
  2. Credibility and brand recognition
  3. Emotional connection with focus on the client

Channel and format mix

Online Video [Brand Visibility] : we inspired the user with visual content that generated interest and curiosity to know more about the product.

Branded Content [Brand consideration] : we carry out content actions in media related to the target, making known the characteristics of the hotels and services.

Display  [Inspiration] : we use formats that work with the user’s inspiration and are associated with content, all linked to the territories where we wanted to position ourselves.

Social Ads [Extension of brand visibility] : we strengthen the scope of the campaign through Social Networks with formats capable of generating more engagement with the user.

Only YOU Hotels Case Study

Focus on an online video strategy "Upper Funnel"


We made a 1-minute video for those users who had never entered into the Only YOU website (denying those who had already done so). We also used 20-second video pills, to impact differently and customize lists of audiences who had seen the video but had not clicked on it afterwards.


Based on factors: Socio-demographic, geographic, Affinity, In market, Categories, Keywords, Custom Intent.


We increase brand awareness and interest

The success of the campaign was reflected in these KPIs that we monitored:

  • Brand awareness
  • New user web traffic
  • Brand interest
  • Generation of new audience lists from the campaign
Only YOU Hotels luces



New users

vs 55% SP travel average


About t2ó

t2ó is a full digital solutions agency with offices in the United States, Mexico, Spain and Italy.

We help brands connect with their audiences, increase their sales and build customer loyalty.

Looking forward

More than 15 years running integrated digital marketing solutions powered by people who care your business 3 pillars to grow our clients: Business, Technology & Activation Audience-centric approach to accelerating growth,our digital solutions work together within our performance planning framework, Connect-Convert-Grow to ensure that you can always keep up and increase users lifetime value.