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According to Globalwebindex, there are 3 definitions of “shoppers” They use social media to research products to buy Social media is one of the main sources…

Avatars are defined as “an online communication source, a sales associate or customer service representative who assist Internet users in the information search process, providing product…

First, let me explain what I mean by “bowtie approach”. In a bowtie, we have two sides that have the shape of a funnel. Similarly to…